Weleda has been offered a spot on two radio stations:
Mix FM Radio (Midrand community radio station)
6000 – 10000 listenership
25 to 45 years old
Footprint - approximately 50km radius from the studios in Midrand
Radio Today with Annabel Linder
DSTV Audio 169
20 000 – 60 000 listenership
45+ years old
Footprint – Midrand to Alberton, Randfontein to Benoni – broadcast to 8 SADC countries on DSTV channel & streams online
Both of these stations have offered us an hour slot, once a week, to discuss all health and wellness matters.
During these respective hours, we would have 4 ad breaks of between 2 and 3 minutes each, that’s 4 to 6 x 30 second ads per break.
The pricing structure works as follows:
2 x 30” Ads per week (8 per month) – R 3200 per month per station (works out to R400 per ad)
4 x 30” Ads per week (16 per month) - R 4800 per month per station – with added value of repeats of your ads during other shows (works out to R300 per ad)